Search results for Alejandro Rojas

It will be led by Parrot Analytics executives Alejandro Rojas and Julia Alexander. The development has various applications, from analyzing regional trends to informing direct-to-consumer strategies, to ongoing analyses of competitive dynamics, content evolution, and audience behavior shifts.

During the fourth day of the event, Alejandro Rojas, Director of Applied Analytics at Parrot Analytics, and Alexander Nempeque, Data & Insights Director at WarnerMedia Latin America, discussed the importance of creating franchises.

The Director of Applied Analytics at Parrot Analytics explians that the Covid-19 pandemic could be a an opportunity to help media companies analyze how consumers are engaging with the content and basing future content plans on their needs.